Everyone likes options, especially consumers. The most successful businesses know that to capture the most customers (and the most profits), they need to market their products where their customers are most likely to see them — through direct mail, via email, using online ads and through social media sites. This type of diversification is so popular and so successful, it’s earned a nickname: omni-channel marketing. Today, businesses are using the same approach when it comes to payment options, making sure they appeal to the broadest base of consumers by offering plenty of choices when it comes to paying for purchases online, in person and by phone. That type of omni-channel system means businesses can make it as easy and convenient as possible for customers to buy goods and services, simplifying the decision-making process that can keep some customers from buying.
Offering an omni-channel payment system sounds simple at its surface — and for consumers visiting your store or your website, the process should be simple. But underneath all that simplicity lies a lot of complexity that you, as a business, will have to navigate in order to deploy your omni-channel strategy successfully.
Starbucks is a good example of a business that’s used an omni-channel online payment processing strategy with amazing success, almost from its inception. With the Starbucks app, customers can check balances, add funds to their Starbucks loyalty cards, earn and use rewards and even order ahead using their phone or computer. What’s more, Starbucks uses its omni-channel payment system as part of its marketing plan, touting the system’s benefits to coffee-lovers worldwide. Customer service, sales and payment options are all tied together to provide customers with the options they want in a seamless experience that’s simple and easy to use.
Of course, not every business has the resources of Starbucks. But that doesn’t mean omni-channel online payment processing systems aren’t workable. In fact, with Payline, small and medium-sized businesses can enjoy all the advantages of an omni-channel payment system without the hassles and frustrations that can go hand-in-hand with deploying a complex system on your own. Our online payment processing system helps businesses expand their payment options using state-of-the-art technology for optimal security, convenience and ease of use — for you and for your customers.
Even if your business is doing well with its current “one channel” payment system, chances are really good that success won’t last for long. Today’s consumers — most notably millennials and Gen Z — have been exposed to the internet and all its myriad possibilities pretty much all their lives. And that means they expect to have plenty of convenient options when it comes to making purchases of all kinds of goods and services. If your business isn’t offering these customers what they want, it’s really easy to click on over to your competitor who is. Getting on board now is the best way to stay ahead of the curve and ensure your revenue and your customer base stay strong.
Getting started with an omni-channel online payment processing system doesn’t have to be difficult. In fact, with Payline, implementing and deploying a system can be surprisingly simple. To learn how we can help your business get started in omni-channel payment technology, talk to a payment expert today.