Payline Privacy Policy

Last Updated: October 19, 2026

Under Inc, d/b/a Payline (“Payline,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit paylinedata.com, submit a form, apply for payment processing services, communicate with us, or otherwise interact with Payline.

Information We Collect

We may collect information that you provide directly to us, including:

• Name
• Business name
• Email address
• Telephone number
• Business address
• Website address
• Business type and industry
• Estimated processing volume
• Information about the products or services your business offers
• Information submitted as part of a merchant account, partner, or payment-processing application
• Documents or other information you choose to provide
• Communications you have with Payline

When you use our website, we may also automatically collect certain technical and usage information, such as:

• IP address
• Browser and device information
• Approximate geographic location
• Referring website
• Landing page and pages visited
• Advertising and campaign attribution information
• UTM parameters
• Website interactions and conversion activity

We may collect this information through cookies, analytics tools, CRM technology, advertising platforms, and similar technologies.

How We Use Information

We may use information we collect to:

• Respond to inquiries and requests
• Contact prospective customers about Payline products and services
• Evaluate businesses for payment-processing or related services
• Process merchant or partner applications
• Provide and administer Payline services
• Communicate regarding applications, accounts, products, and services
• Provide customer service and support
• Detect, prevent, and investigate fraud, misuse, or security incidents
• Perform underwriting, identity verification, compliance, and risk-management activities
• Improve our website, products, services, and customer experience
• Measure website, marketing, and advertising performance
• Understand how visitors find and use our website
• Maintain business records
• Comply with applicable laws, regulations, network rules, banking requirements, and legal processes

Communications and Text Messages

We use the contact details you provide to respond to your inquiry and support your application. You may unsubscribe from marketing emails using the link in each email.

Payline uses Twilio to deliver text messages, which may include identity-verification codes and application updates. Where required, we ask for separate consent for the specific type of text messages before sending them. Accepting cookies, providing a phone number, or submitting an application does not by itself authorize SMS messages or enroll you in text marketing.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance, or contact support@paylinedata.com. Consent to marketing texts is optional and is not a condition of purchase. Mobile opt-in information and SMS consent are not shared with third parties for their own marketing; service providers may process them to deliver and support our messages.

How We Share Information

We may disclose personal information when reasonably necessary to operate our business or provide the products and services you request.

This may include sharing information with:

• Payment processors
• Acquiring banks and financial institutions
• Underwriting and risk-management providers
• Identity-verification, fraud-prevention, and compliance providers
• Payment gateways and technology providers
• CRM, communications, hosting, analytics, and other business-service providers
• Professional advisors
• Government agencies, regulators, courts, or law-enforcement authorities when required by law
• A successor or acquiring organization in connection with a merger, financing, acquisition, sale, or similar corporate transaction

These parties may receive information only as appropriate for the services they provide, the transaction you request, or applicable legal and compliance requirements.

We Do Not Sell Your Information to Advertisers

Payline does not sell your personal information or lead information to advertisers or data brokers.

We may use third-party analytics and advertising platforms to measure website and campaign performance. We may also use service providers that process information on our behalf. These activities are performed to operate, measure, market, and improve Payline and are not the sale of your lead information to advertisers.

Cookies and Analytics

Payline may use cookies and similar technologies to operate the website, remember preferences, analyze website traffic, measure conversions, understand marketing attribution, and improve our services.

Third-party analytics and advertising providers may also receive technical information associated with your visit in accordance with their respective terms and privacy practices.

Essential technologies support security, application progress, and your privacy choices and cannot be disabled here. Analytics and marketing technologies remain off until you choose to allow them. Open Cookie Preferences at any time to change your choices. We remember them in this browser for up to 180 days; clearing site storage or using another browser may require a new choice. We honor Global Privacy Control and Do Not Track by keeping marketing technologies off.

Declining optional technologies does not prevent you from applying. It may limit our ability to attribute your visit or application to a campaign. With marketing permission, first-party campaign and visit context lasts up to 30 minutes of inactivity. Google Analytics and its connected Google Ads destination load only when both Analytics and Marketing are enabled. Analytics alone does not activate this shared technology.

Website Visitor Identification

With your marketing permission, Payline may use RB2B and its data partners to identify business visitors through cookies or similar technologies. These services may associate website activity with information vendors hold, including business contact details and email addresses. Payline may use this information for relevant business outreach. Identification does not itself constitute consent to marketing emails, automated calls or text messages.

Reject optional technologies or disable Marketing in Cookie Preferences to stop future identification in this browser. You can also access RB2B’s vendor opt-out and, where applicable, its international opt-out. These choices do not undo information already transmitted.

Merchant Applications and Financial Information

When you apply for payment-processing services, Payline may collect additional business, financial, ownership, identity, banking, transaction, or underwriting information.

This information may be provided to processors, acquiring banks, payment networks, underwriting partners, verification providers, and other financial-service providers as necessary to evaluate, establish, administer, or support the requested account or service.

Information submitted in connection with payment processing may also be subject to additional agreements, disclosures, processor requirements, banking requirements, or applicable laws.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

Information transmitted through our website is protected using encrypted connections where appropriate.

No method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain appropriate business and compliance records, resolve disputes, enforce agreements, and satisfy legal, regulatory, banking, and payment-network requirements.

Retention periods may differ depending on the type of information and the reason it was collected.

Your Choices and Rights

Depending on where you live and applicable law, you may have rights concerning your personal information.

You may contact Payline to request that we:

• Provide information about personal information we maintain about you
• Correct inaccurate information
• Delete certain personal information where legally permitted
• Stop certain marketing communications
• Address questions or concerns regarding our use of your information

Certain information may need to be retained where required for legal, regulatory, fraud-prevention, underwriting, banking, contractual, or legitimate business purposes.

Third-Party Websites

Our website may contain links to third-party websites, platforms, or services. Payline is not responsible for the privacy practices or content of third-party services, and their collection and use of information are governed by their own privacy policies.

Children's Privacy

Payline's products and services are intended for businesses and adults. Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, practices, technology, or legal requirements.

When we make changes, we will update the “Last Updated” date shown at the top of this policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or Payline's privacy practices, contact:

Under Inc, d/b/a Payline
Email: support@paylinedata.com
Phone: (888) 870-7789