There’s a common misconception among businesses about how to accept credit cards online while still safeguarding your merchant accounts to achieve profit protection and your customers’ payments.
Naturally, as cybersecurity threats flood the mainstream media headlines, it’s easy for businesses to re-think their payments strategy. Often, this comes at the cost of accepting credit cards.
But when it comes to how your business accepts online payments, credit cards don’t have be a crutch. In fact, it’s quite the opposite.
Businesses today who accept credit cards have it better than ever when it comes to being equipped with the right tools, software and solutions to protect themselves. There’s plenty of choices in the market to enable your business to accept credit cards online, but choosing the right partner matters.
Payline, for example, fits the bill for business of all sizes who are looking to grow their payments footprint by offering multiple ways to accept credit cards online. Whether it’s through a mobile solution, an online site or in-store, Payline’s diverse, flexible solutions enable businesses to process payments and accept credit cards — all while employing safe, secure and speedy tools.
The Right Payments Gateway for Profit Protection and Accepting Credit Cards Online
Businesses evaluating how they should accept credit cards online should first determine if they have the right gateway to power their business to accept online payments in a fast, frictionless and secure manner.
In order to grow your business, you must be willing to accept credit cards online — but shouldn’t have to do so at the expense of protecting your business. Luckily, you don’t have to choose between the two. Equipping your payment processing to accept credit cards online should only make handling your day-to-day business easier, not more complicated.
That’s where Payline comes in to simplify the equation — through its secure online checkout (security data vault) that enables any business to be online payment equipped to expand their business while minimizing potential risks.
What It Really Means to Accept Credit Cards Online
Thanks to advancements in online payment processing, technologies like two-step verification and tokenization have given businesses more tools to accept credit cards online securely.
Although adding more security sometimes adds an additional step or two to checking out online, your customers will appreciate you’re safeguarding their sensitive data and payment credentials. These same technology innovations have made it easier to accept credit cards online through new form factors, including mobile and in-app purchases.
When thinking about credit card trends today, it’s not just about the physical payment card. Knowing how to accept credit cards is also about thinking about how digital payment options (such as mobile payments) are another way to protect your business while accept credit cards online. Although the customer doesn’t have to have the physical card on them at the time of purchase, mobile wallets advancements have given new meaning to what it means to accept credit cards online.
Given these many paths to online payments, positioning your business to accept credit cards online should be an easy way to grow your customer base and achieve profit protection.
Anna Lothson is a content contributor for Payline Data. She previously wrote for PYMNTS.com, as a Sr. Content Producer, where she focused on financial services and payments innovation, fraud and security, emerging payments, and FinTech news, research and thought-leadership content across the payments industry.