Mobile payments may not have made their mark on your business’ bottom line quite yet, but when it comes to customer acquisition, retention and satisfaction, offering your customers mobile payment options matters. Why? two words: customer loyalty.
Businesses today are vying for the same customer base more than ever, which is why you should always think about how to can gain an edge. Accepting payments online, on-the-go, and via mobile can be the first step in getting you there.
Enter: mobile payments.
After all, as Payline preaches, “your payments need to be as mobile as your business.” That’s why it’s important to us to provide mobile solutions with all the features, tools, security and accessibility necessary to match today’s modern payments processing needs.
Make Your Customers Feel Connected With Mobile Payments
Every customer has their favorite businesses they keep going back to. But what’s the draw? Is it the products? The service? The prices? Most likely, it’s a combination of those three. But the element that really ties those three factors together is customer loyalty.
This is where mobile payments can provide your business with built-in capabilities to give your customers another reason to keep coming back.
Take, for example, a promotion you want to share. By sharing that deal via a mobile app, your mobile website, or a mobile-friendly email, you can ensure you’re giving a customer a reason to join – or to return. By linking loyalty, technology and payments into one seamless experience, you have the opportunity to boost your customer retention.
Boost Revenue and Customer Loyalty With Mobile Payments
Customers today want choice in their payments experience. With more and more turning toward their mobile devices for their everyday needs, thinking about payments in a mobile context is the next logical extension.
According to data from Statista, more than 72,000 mobile payments will be made using a remote option in 2017 in the U.S. alone. That same research projects that over 16,000 in-person mobile payments will be made. While that number may not seem staggering in comparison to overall consumer transactions, the data for in-person mobile payments in 2014 clocked in at just above 3,700 transactions. Projections for the next few years show growth will pick up rapidly across all mobile payments segments.
When it comes to acquiring new customers, businesses can’t afford to be behind. The mobile payments trend isn’t new, but recent technology advancements and new systems, software and tools in the market (like those offered by Payline) have enabled businesses to accept mobile payments easier than ever before.
Other built-in perks? Payline’s mobile processing solutions allow your business to ditch the per-transaction fee, be fully EMV compliant and have access to real-time, cloud-based reporting. Not only do your customers get the benefits, your business does too.
When it comes to growing customer loyalty, having a solution that allows you to accept credit cards and digital payments anywhere, anytime and through any device, being mobile payments friendly matters.
Anna Lothson is a content contributor for Payline Data. She previously wrote for PYMNTS.com, as a Sr. Content Producer, where she focused on financial services and payments innovation, fraud and security, emerging payments, and FinTech news, research and thought-leadership content across the payments industry.