If you’ve ever tried to build a professional Squarespace website, you know it’s not as simple as picking a template and swapping in your text. The real challenge lies in creating a site that is visually appealing, loads fast, is easy to navigate, and gets you noticed by the right audience. That’s where experienced Squarespace website designers can make a difference. One name that keeps coming up in this space is by Crawford.
With more than 700 sites launched for clients across 30 countries, by Crawford has built a reputation for clean, conversion-focused websites that work well for both small businesses and larger brands. Sam’s track record as a multi-award-winning designer, his role as a Squarespace Expert and Enterprise Partner, and his active involvement in the Squarespace community make this service stand out. But how does the experience actually hold up in 2025? Let’s take a closer look.
Pros & Cons
Pros
- Proven experience with over 700 completed Squarespace websites worldwide.
- Focus on performance including mobile optimization and fast load times.
- SEO-aware design with structured layouts that help sites rank better.
- Clear communication throughout the design process.
- Strong portfolio with diverse industries and styles.
- Recognition in the Squarespace community through awards, partnerships, and speaking engagements.
Cons
- Squarespace-specific focus means limited services for those wanting WordPress, Shopify, or other platforms.
- High demand can mean limited availability for urgent projects.
- Premium pricing compared to basic design freelancers, although this reflects the level of expertise.
A Reputation Built on Results
One of the main reasons by Crawford stands out in 2025 is the balance between aesthetics and function. Many website designers focus heavily on how a site looks, sometimes at the expense of speed, usability, or SEO. Sam Crawford has managed to merge all these elements into his builds.
Every site is mobile-friendly, something that’s essential now that most traffic comes from smartphones and tablets. Load speed is also prioritized, which is important not just for visitors but also for search engine rankings. Rather than cluttering pages with unnecessary features, the designs have a strong emphasis on clear navigation, strong calls to action, and content that’s easy to digest.
For businesses, this can lead to them gaining better engagement, more inquiries, and higher conversions. Reviews from past clients regularly highlight measurable improvements in rankings and lead generation after their site was redesigned.
Deep Understanding of the Squarespace Platform
Another strength of by Crawford is a deep familiarity with Squarespace’s capabilities and limitations. Many designers know how to use the platform at a basic level, but Sam has developed techniques to push it further.
As a Squarespace Expert, Enterprise Partner, and Circle Member, he’s often working at the cutting edge of what the platform can offer. This could involve areas such as advanced integrations, custom styling, and better use of the latest 7.1 features.
This means that you, as the client, are getting more than just a website that looks good today; it will last and stand the test of time. One that is designed for long-term flexibility is what you’re getting. The foundation is there to build upon, whether it’s updating your website for new SEO techniques, integrating with an email marketing tool, or implementing a new booking system.
Clear Communication and Process
Even the best design skills can be overshadowed by poor communication, but By Crawford has built a reputation for clarity at every stage of the project. From the initial consultation to the delivery of the final site, clients report that timelines, expectations, and deliverables are outlined clearly.
The process often begins with a deep dive into the client’s business goals, target audience, and current online presence. Doing this is an important part of the design process.
This makes sure that the design isn’t just visually attractive but aligned with the company’s objectives. Mock-ups, revisions, and feedback are handled in a structured way, reducing the back-and-forth and keeping projects on track.
Portfolio and Industry Range
Looking through By Crawford’s portfolio, it’s clear that the team has worked with a wide variety of industries, which is great, as this means that they can help businesses of all shapes and sizes.
This includes creative professionals, non-profits, e-commerce stores, and service-based businesses. The diversity in design styles shows flexibility in approach rather than a one-size-fits-all template.
For example, an artist’s portfolio site may focus on large, high-quality imagery and minimal text, while a consultancy site might prioritize clear service descriptions, case studies, and an easy way to book consultations.
Pricing and Value
While By Crawford’s rates are higher than those of entry-level freelancers, the cost certainly reflects the expertise, speed, and quality of the final product that you receive.
Investing in a professional site can save money in the long term by reducing the need for constant redesigns or fixes.
When compared to agencies offering similar quality, By Crawford often represents better value. There’s no bloated team or unnecessary overhead. Clients get direct access to the designer, which helps keep the process efficient and personal.
Minor Limitations
No review is fully complete without taking a look at some limitations. The biggest one here is platform specialization. If you’re set on using WordPress, Shopify, or Wix, By Crawford may not be the right fit for you, but that doesn’t mean you shouldn’t explore what they offer.
This hyper-focus on Squarespace is part of what makes the service so strong, but it does mean it’s not a one-stop shop for every platform.
Another point is availability. Because the demand for high-quality Squarespace design is strong, there may be a wait to start your project. For most clients, the results are worth the wait, but it’s something to plan for.
The Verdict for 2025
In the crowded world of website design, finding someone who understands both the creative and technical sides is rare. By Crawford manages to deliver both, with a focus on real-world results.
If you’re looking for a Squarespace website designer who combines design skill, platform expertise, and business insight, this is a strong choice. While the focus on Squarespace might not suit every project, it’s exactly what makes the service so effective for those committed to that platform.
For businesses ready to invest in a website that not only looks good but performs well, by Crawford remains one of the top options in 2025.
