One of the marketing methods that is most likely to make your brand stand out above your competition is the use of multimedia. Images are statistically more engaging than text alone, while video is more engaging than images. However, if you’re using videomarketing, it’s important to ensure that you’re able to create a clear, concise message that can cut through the noise online and really reach your audience. Here, we’ll look at how to do that.
Start With The Story
First and foremost, unless you’re making an explainer or other kind of formally formatted video, understand that storytelling is one of the key strengths of video marketing. A clear narrative with relatable characters, conflict, and resolution keeps viewers engaged and emotionally invested. Understanding your audience is key. Know what their challenges and aspirations are, and showcase how your brand, products, and services can help them on that journey. A story that feels authentic, with a coherent narrative from beginning to end, leaves a more lasting impression than just blatant promotion alone.
Find Shots That Grab Attention
More brands are using video online, meaning that it’s enough to make your own videos alone. You have to make them pop visually, as well. Unique shooting and visual perspectives, such as drone videography with the help of a DJI Mini 5 Pro highlight one way to make your video stand out by using angles, scales, and movements that would be impossible with traditional cameras. Find your strongest shots and use them strategically, transforming what might be otherwise ordinary footage into a more visually striking experience, giving your brand a creative edge and reinforcing that your business is a cut above the average.
Optimize For The Short-Form
While great visuals and a compelling story can arrest the attention of your viewer for longer, bear in mind that most of your audience is going to be watching online, often on mobile devices. As such, you want your videos to be concise and impactful. Short-form content, like 30–90 second clips, can quickly communicate your message while keeping viewers engaged. Start strong with a hook in the first few seconds to capture interest, and maintain a fast-paced, visually appealing style. You should also ensure that you include captions where necessary, given that a lot of people might first see your video autoplaying in mute.
Find The Point Of Interaction
Every good piece of marketing should have some kind of prompt for your audience to follow. The same goes for your videos. Ensure that they end with some aspect of interaction, such as clickable CTAs, polls, or a question that your audience can answer. This can help your video become more than a passive viewing experience, making it feel much more immersive and directly focused on the customer. When viewers feel actively involved rather than just observing, your brand stands out, demonstrating creativity and care for the audience’s experience.
With the tips above, you can make sure that your videos truly hit the mark, deliver your message, and stand out in an increasingly competitive field for your audience’s attention.
