Travel content has exploded on TikTok. From hidden beach escapes to food tours in bustling cities, travel creators are gaining millions of views.
But how do you grow your travel TikTok and stand out in a sea of content? Whether you’re just starting or want to level up, here are 10 practical ways to grow your travel TikTok account organically.
Before diving in, if you’re curious to see TikTok account’s followers count live, there are tools online that help track your growth in real time — a great motivator when testing new strategies!
1. Niche Down Your Travel Focus
Don’t try to cover every travel angle. Pick a specific theme like solo travel, food tourism, hiking adventures, or luxury getaways. A focused niche helps attract a loyal audience who knows what to expect from your content.
2. Leverage Trending Sounds and Hashtags
TikTok rewards content that aligns with trends. Use trending audio tracks, challenges, or location-based hashtags like #ParisTravelTips or #BackpackingAsia. But make sure it fits your video — forced trends won’t keep viewers engaged.
3. Start Strong with the First 3 Seconds
TikTok is fast-paced. If your first few seconds don’t grab attention, viewers will scroll away. Hook your audience immediately with exciting visuals or bold statements like “You won’t believe this hidden waterfall in Bali!”
4. Post Consistently (Even If You’re Not Traveling)
Even when you’re not on the road, you can post throwbacks, tips, travel hacks, or voiceover stories from past trips. Posting consistently keeps your account active and engaging.
5. Use Captions and On-Screen Text Wisely
A lot of users scroll TikTok without sound. Use clear text overlays to explain what’s happening. Captions like “Budget hotel in Rome for under $40!” can increase watch time and accessibility.
6. Share Personal Stories, Not Just Destinations
People love stories. Instead of just showing a beach, tell them what happened there — “I almost missed my flight to this island!” Personal stories make your content memorable and relatable.
7. Collaborate with Other Travel Creators
Duets, stitches, or collaborative trips with fellow travel TikTokers can expose your content to a whole new audience. Even virtual collabs (reacting to each other’s travel tips) work well.
8. Engage With Your Community
Reply to comments, ask questions, and comment on other travel videos. The more active you are, the more the algorithm favors your content. Build relationships, not just followers.
9. Optimize Your Captions and Profile
Your bio and captions matter. Use searchable keywords like “budget travel”, “Europe trip”, or “adventure travel”. This makes your profile easier to find when users search those terms.
10. Analyze What Works — And Do More of It
Check your analytics: What content gets the most views or watch time? Do more of that. Experiment with formats (vlogs, photo dumps, packing tips) and double down on what your audience loves.
Final Thoughts
Growing your travel TikTok takes time, strategy, and creativity. Be authentic, be consistent, and most importantly, have fun with it. Because when you enjoy the journey, your audience will too.
