Point of sales marketing has been growing in popularity. That is because once done the right way, it can assist in increasing your business’s cross-selling and upselling potential, improving customer experiences, perfecting your store’s visual appeal, and enhancing your brand. Here are the 5 best POS marketing ideas that you will want to get inspired.
What is the Point of Sales Marketing?
Point of sales marketing means efforts made to improve the probability of a shopper making a purchase at the POS. POS is where customers have transactions completed, for example, mobile point of sales and cash registers. Thanks to this system, you can boost customer interactions with products and the brand near where the sale happens. More specifically. POS in marketing draws customers in to make more purchases, resulting in them buying products that they may not intend to buy in the first place.
5 Best Point of Sales Marketing Ideas to Increase Your Business Sales
1. Use your omnichannel POS system
An omnichannel POS can aid in your decisions about which items you should pay attention to moving. Just do a “split test.” Select 2 products and check which is a better seller in some areas. Perhaps chapstick fails to sell as well as candy bars next to the point of sales. Make use of insightful sales reports generated by the POS system to figure out which is the best seller when and where.
Also, it is significant to focus on the margins and the number of sold product units. This will be interactive for your employees as well.
2. Pay attention to impulse buys
Impulse purchases can be a fantastic way of boosting sales, even more so in the business landscape these days. In January 2020, before the onset of the coronavirus pandemic, people in the United States spent an average of more than 155 USD on impulse purchases monthly. That number had increased by 18% in April 2020 with average consumers spending more than 182.95 USD on impulse buys monthly.
When stocking impulse products, we recommend using little items such as accessories and snacks that shoppers can add to their buy with little or no thought. Another tip is displaying odds and ends that shoppers may have forgotten, for instance, lighters and batteries.
3. Group complementary products together
When shoppers are about to pay or in the checkout line, leverage the point of sales marketing to cross merchandise. This practice should save shoppers time, simplify their shopping experience, give them product recommendations, and remind them of needs, ultimately increasing your sales.
Let’s look at some point-of-sale marketing examples in this regard. A grocery store may put pasta sauce and pasta at an end-of-aisle display by the register, which allows shoppers to add both items to their cart effortlessly when their shopping journey ends. Else, a boutique may showcase hats and scarves near its point of sale so that shoppers can get all their winter essentials in a single place. Merchandising products often sold together next to your POS is a fantastic way to upsell.
Do not disregard the importance of guiding signage when marketing complementary items around your point of sales. It can be valuable to explain your product pairings and give customers the best idea of how to use them together in actuality.
4. Offer free delivery
The marketing point of sale is not only for physical stores but also a crucial part of generating a surefire online presence. Speaking of eCommerce sites, you can see POS in marketing involves every marketing and design effort exerted around the checkout pages aside from the shopping cart.
According to Jungle Scout, delivery prices have more impact on buying decisions than product prices. So, you should include it in your omnichannel marketing strategies. There are some ways you can provide free delivery without sacrificing your bottom line:
- Leverage membership: You may make free delivery accessible to customers who pay a flat yearly delivery fee or have a membership.
- Offer coupons: You can exchange free delivery codes for email information.
- Minimum buy: You can give free delivery once a customer gains a particular ticket amount.
- Give limited-time delivery promotions: You can use this practice to take the lead in peak times or incentivize shopping in slow seasons.
- Factoring delivery cost into product price: Another way of providing free delivery on all purchase orders is by increasing the product prices somehow.
5. Display a QR Code at the checkout line
It is great to put QR codes around your register because this way helps engage shoppers with your brand and keeps them shopping while waiting in the queue. Customers can scan this code using their smartphones, which will lead them right to a survey, your social media channels, website, to name a few — it depends on you about what you want them to see and take action.
Point of sales marketing is an evident way of improving impulse purchases, increasing your revenue, and reinforcing your brand directly before purchase. Both online and in-person, POS marketing is crucial to customer satisfaction and your business’ success. Use the ideas above to run a surefire omnichannel marketing campaign.
Frequently Asked Questions
1. What is an example of POS marketing?
Cardboard cutouts, signs, posters, mobiles, display stands, etc., can all belong to point of sales marketing.
2. What is an omnichannel POS system?
Omnichannel POS allows for cross-channel promotions, buys, and returns. Also, it enables real-time stock control.
3. How to create an effective POS display?
The POS display location should be where has high traffic and shoppers are sure to encounter your products on their shopping journey. For example, place it at the end of aisles or close to the cashier.
Besides, visual imagery is significant because an appealing POS display attracts the attention of most of your customers. To give the best imagery that represents your items, it is critical to grasp your product. Elements to think about could be product ingredients, brand imagery, and target customers, among others. Another tip is that the incorporation of proper and bold imagery can raise awareness of your products and brand alike. Bold statements likely likewise catch the attention of customers standing even from afar.