You may not think there’s a direct correlation between your business’s ability to grow and your payments processor — but think again.
Payment processing often gets tossed into the category of a basic function that enables your business to process card payments. After all, when worrying about day-to-day business functions, there’s plenty of other priorities — growing revenue, attracting and retaining customers and increasing your bottom line — that consumes the attention of any business owner.
But what businesses interacting within today’s modern payments ecosystem need to know is that to achieve any of those above priorities, your payments processor matters. This includes the partner you choose to onboard your payment processing solutions that enable your day-to-day connection with your customers.
Why a Payments Processor is About More Than Payments Itself
Hidden within the capabilities of any payments processor, there’s a whole world of possibilities of how it can benefit your business. This includes having the right partners, like Payline, that offer a payments gateway to enable simple, secure online payment processing.
For businesses looking to take their payments (AKA business tools) to the next level, they should be thinking about how their payment processor allows them to take payments online, without having to worry about opening up their business to unnecessary fraud and risk.
Having the right payment gateway allows your business to have the tools, features, and capabilities necessary to be flexible in how you onboard new payment processing solutions that help your business meets the needs of your customers — and continues to grow.
How the Right Payments Processor Sets Your Business Up For Success
Businesses today have a lot of competing factors to worry about. There are eCommerce behemoths like Amazon cutting into the profits of traditional brick-and-mortar businesses, and there’s plenty of other competitors vying for the same customers. Outside retail, any business still needs to find an edge to attract customers — and give them a reason to keep coming back.
That’s where having the right payments processor comes into the mix. By using a partner like Payline for your payment processing needs, your business can be more versatile in how it accepts payments from customers. Whether that means in-store, via a mPOS, a mobile app or online, we have the tools and solutions in place that matches the needs of your growing business with the desires of your evolving customer base.
Beyond the basic tools necessary for a flexible payments processor to power your business, you must think about how to protect those payments (and your profits). That includes having the ability to integrate fraud solutions and other tools that ensure your business is equipped to identify and thwart off potential threats before they become an expensive problem.
Setting your business up for success with the right payment gateway allows you to get ahead of fraud, chargebacks and other threats to your business before they escalate. Protecting your data and your customer’s data should be at top of mind for your business, which is why it’s a built-in security feature of Payline’s customer vault.
That’s why having the right partner, the right tools and the right payments processor are necessary to not only running your business’s day-to-day operations but also protecting your customers, growing your business and increasing your profits.
About the Author
Anna Kragie is a content contributor for Payline Data. She previously wrote for PYMNTS.com, as a Sr. Content Producer, where she focused on financial services and payments innovation, fraud and security, emerging payments, and FinTech news, research and thought-leadership content across the payments industry.