You may have the best product in the world, but your sales won’t go up if you don’t spend considerable effort on your marketing strategies. To put it in the most simple terms, people are constantly bombarded with advertisements about various products both physically and digitally, so if your product doesn’t stand out from the crowd, they’re never going to bother giving it a second glance.
You may even have heard of brands and companies whose products are substandard who still manage to make great sales simply because their marketing teams have done a great job. Though this seems a little unfair, it doesn’t last long in the market. People soon realize that there are better products out there and move on.
So, gaining and retaining a customer depends on both your marketing and the quality of your product or service.
In this blog, we’re going to give you some (not so popular) tips which will help you ace your product’s sales just through marketing and campaigning. Without further ado, let’s get right to it.
Create a strong presence on social media
It’s becoming increasingly difficult to spot one person who isn’t on some form of social media these days, and even if they are, they still are active on other search engines and such where they still witness marketing in different forms.
When this is the case, it makes sense that the first marketing strategy you should be focusing on is via social media platforms – be it Twitter, Instagram, Youtube, Pinterest, Google SEO, and whatnot.
Once you’ve got these platforms covered, you’ll automatically see engagement with your posts and immediately see potential leads quickly turning into customers.
It also makes sense to make the most of other software apps to enhance your product’s presence online, so the algorithm suggests your product to more people.
For instance, let’s say you want to double your engagement online and build a successful brewery on Instagram, you’ll need to create content that’s optimized for that platform, since the type of content that works for Youtube will be largely different from that of Instagram and vice versa.
Using the same content everywhere is a huge mistake, as that will be a waste of your marketing spend.
For instance, Instagram currently promotes reels over static images, so your regular posts have a lesser chance of making it to the explore page than if you had used reels instead. It’s tips like these that marketers use to generate more engagement that others who are new to the space may not even know about.
Have a budget set out for marketing
There are two types of people – those who spend lavishly on marketing and those who spend nothing at all. Both of these approaches are set for failure. While the first may show immediate results, in the long run, the company will be losing more money than they’re making if you aren’t careful with how much they set aside for marketing spends.
On the other hand, there are brands who still believe in traditional ways of not spending a dime on marketing and trying to gain sales through word-of-mouth and organic visibility – while the former method is fine during the initial stages of the brand, your brand will be able to properly gain a following only if you spend at least some money on advertising on social media and physically too.
If not, there’s a high chance that you’ll lose your edge as the other competitors in your field will gain most of the customers – and once customers build their brand loyalty, it will be even more difficult to get them to switch to or try out a new product. That’s why it’s best to spend a decent (but not extravagant) amount on marketing and then rely on organic growth from there.
Don’t forget about SEO
Optimizing your content for social media can do wonders for your business. Remember that every year, tens of thousands of new websites and blogs are added to search engines, so if your website isn’t optimized for the web, there’s a high chance that it will never make it to the first page of Google, even if someone searches for the exact merchandise that you’re selling.
That’s why it makes sense to either take a course to understand the latest trends in SEO or hire someone who has experience in creating SEO content for brands. This way, you’ll end up making more money in the long run, since your website will show up more often for people if it seems to get a lot of traffic on a regular basis.
Create interesting campaigns
Create a social presence for your brand by coming up with new and interesting campaigns at least twice a year. This can either be offline or online – the goal is to get noticed and get the media talking about what you’re doing. Here are some ideas of how other brands managed to gain visibility through their fun and interesting campaigns.