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Every business needs to build a unique brand. It acts as the identity of the business. This includes the business’s personality, voice, colors, and logo, among others. It makes it easy for customers to recognize a business.
In addition, it helps a business stand out from its competitors. However, building a unique identity is not a walk in the park. After identifying an identity, you need to create a written tone and visual style from it.
Doing this from scratch can be challenging for most business owners. Fortunately, technology has made this easy. Here are essential tools for building a brand kit from scratch.
Canva offers a mobile app and a website that allows users, whether they have a graphic design background or not, to design almost anything that they want. It comes with a lot of templates for you to choose from, meaning that you do not have to start from scratch.
There is a free and paid version of Canva. Both versions have a brand kit section that allows you to select imagery for your brand such as feature images and logos, brand colors, and brand fonts, among others.
Unfortunately, the free version allows you to select only three colors. You will need the paid version to build a complete brand kit from scratch. That notwithstanding, Canva is one of the best tools to build a brand kit that helps you better your customer outreach.
2. Brand Crowd
This extensive online logo maker platform offers a rich library of over 21,000 pre-designed logos, making it ideal for various business sectors. Not just for logo creation, BrandCrowd also includes tools for designing business cards, social media kits, and email signatures, ensuring brand consistency across different mediums. Its user-friendly interface allows easy customization, catering to those without graphic design experience. Lastly, BrandCrowd partners with DesignCrowd for a host of professional services. Together, both provide options for any type of design as well as creating branded merchandise, making it a holistic solution for businesses seeking to establish a strong, unified brand identity.
A brand kit includes different assets and design choices that explain the personality of your business to customers. As discussed above, you will need unique photos, logos, colors, and other designs for your brand kit to stand out.
This means that you cannot rely on one tool. While a tool such as Canva can be good with logos, a different tool such as BeFunky will be better when it comes to your images. You will need a tool that helps you edit your images to match your requirements.
For instance, you will need to resize photos without losing quality to fit different parts of your brand kit. BeFunky is one of the best tools for this. Using this tool, you simply upload the image and then enhance and edit it.
Developing and managing a strong social media presence is part of building your brand kit. You will need to ensure that your business has a quality presence on some of the most popular social media platforms such as Facebook, Twitter, and Instagram.
However, managing different social media platforms at the same time is challenging, especially for small businesses with small teams. This is where Hootsuite comes in. Using this tool, you can create, plan, schedule, and delete posts on different social media platforms from a central location.
Hootsuite is easy to use. All you need to do is to create an account and then link your social media profiles. Depending on your requirements, you might find the free version inadequate for your business. The paid version has more features.
Designhill is one of the best platforms for those who want things such as logos designed for them. This platform requires users to create an account and then provide their logo inspirations and ideas.
After that, Designhill pairs them with different freelance designers who can get the task completed. You can also choose a freelance designer to work with and provide them with your logo requirements.
If you choose this option, ensure that you check the style of the designer to avoid working with one who cannot match your requirements. In addition, ensure that you have provided them with all your requirements, including logo colors and any patterns you would like them to follow.
Venngage is one of the best tools for those looking for templates they can use to build a brand kit from scratch. All you need to do is to choose a template that meets your requirements and then customize it with your fonts, colors, logo, and other elements.
The tool also comes with a branding feature known as My Brand Kit. However, this feature is only available in the paid version. You can upload your logos and change colors within a few clicks.
You can also upload all your branding elements and add them to any of the templates that you choose to work with. The tool also allows you to export your files in PowerPoint to share with your team.
Building a brand kit is necessary for anyone who wants to make their business recognizable. As you can see above, there are many tools you can use for this. You do not have to be a professional to use any of these tools.