As we explored in a recent blog post, there’s a lot of myths about mobile payments that often deter business from integrating them into their business strategy. But have you heard about mobile payment perks?
Increasingly, your customers are turning toward mobile — including how they choose to spend their money. When thinking about how position your business as customer-centric, and be equipped for today and tomorrow’s trends, your business should think mobile-first.
Luckily, there are plenty of mobile payment perks that your business can benefit from as a result of merging mobile payments processing into your business goals.
Our Top 5 Mobile Payment Perks
Mobile Payment Perk No. 1: Security
There once was a time when people didn’t trust using credit cards because they thought cash was safer — until that was disproven, and credit cards became the primary way to pay. Then came along mobile, and the same assumptions were made.
Instead, mobile payments offer the same security features as a EMV chip credit card, along with a slew of other security benefits. This includes the ability to integrate tokenization and encryption features, TouchID fingerprint recognition and biometrics and multifactor authentication. Together, mobile payments offers your customers the most secure ways to pay – which means your business can better protect its payments and profits.
Mobile Payments Perk No. 2: Loyalty
Businesses should never underestimate the power of customer loyalty, particularly by offering mobile payments. Unlike other payment methods, mobile has the power to integrate more features to connect with your customers.
Your business is always looking for new ways to gain an edge with customers, and linking rewards, loyalty and payments in a customer-friendly option is a lucrative way to do so. This includes offering specials via a mobile device, faster mobile checkout options via an online shop and offering deals to customers who choose to use mobile.
Mobile Payments Perk No. 3: Convenience
Both from a mobile payments and a mobile payment processing perspective, businesses should be able to take their payment needs on-the-go. Accepting payments shouldn’t always be constrained by a physical terminal or location, which is why Payline offers mobile solutions to fit the needs of today’s evolving ecosystem.
From a business perspective, not only are you giving your customers a more convenient way to pay, you are enabling technologies that allow you to manage your business in real time — including inventory management and product tracking.
Mobile Payments Perk No. 4: Data
The best part of accepting mobile payments, particularly when relying on a partner like Payline, is that you’re equipped with the necessary data to better understand who your customers are, where they’re shopping and how.
Mobile payments methods are treasure troves of data for your business, and are just another tool in the suite of modern payments trends that your business should take advantage of in order to get the most out of your payment processing.
Mobile Payments Perk No. 5: Acquisition + Retention
We’ve grouped these two perks together since they go hand in hand: you can’t have solid customer retention without adequately acquiring those customers. Mobile is one way your business can draw customers in, and give them a reason to come back.
By offering more modern ways to pay, you’re opening up your business to a wider customer base. You’re also giving your customers another way to stay connected to your business — boosting their loyalty to your brand. This brings us back to seeing why mobile payments matter: consumer’s desire to have more robust, secure and convenient ways to pay.
Anna Lothson is a content contributor for Payline Data. She previously wrote for PYMNTS.com, as a Sr. Content Producer, where she focused on financial services and payments innovation, fraud and security, emerging payments, and FinTech news, research and thought-leadership content across the payments industry.