CaseStudies

11 April 2017

Colin Driscoll

Customers Like Choices: Why Omnichannel Creates the Best Experience

Everyone likes options, especially consumers. The most successful businesses know that to capture the most customers (and the most profits), they need to market their products where their customers are most likely to see them — through direct mail, via email, using online ads and through social media sites. This type of diversification is so …