WooCommerce is a common e-commerce plug-in that allows you to accept payments from your website, also known as a shopping cart. The open-source plugin was made for WordPress and was designed for merchants working online and turns a site into a store.

The plugin first launched in September 2011. Since it was free and easy to install, and actually worked, word of mouth spread and it grew in use and popularity. A January 2020 estimation saw WooCommerce being used at just shy of 4 million websites. A 2017 study conducted by WooCommerce Head Todd Wilkins indicated that WooCommerce usage had helped contribute to a staggering $10 billion in sales.

Started by WooThemes, a Jigoshop fork evolved into WooCommerce. A conference called WooConf took place in November 2014 in San Francisco. The following year in May 2015, Automattic took hold of WooCommerce along with WooThemes. In December 2020, the plugin would also get the newsletter management plugin MailPoet.

Talk to an Expert 


Features of WooCommerce

WooCommerce is an open-source plugin and free to use. This makes it not only an affordable place to begin for many merchants but a desirable option for a significant portion of them. It also comes along with free plugins and extensions and is easy to use, sharing its quality and simple navigation ability with WordPress, through which it is integrated.

Those fearful their lack of tech experience will trip them up should not worry. The installation process is easy and makes it not only simple but quick to get WooCommerce onto your computer, tablet, or phone. The platform allows for Point of Sale usage for merchants with physical products, allows for variety and choice with different payment system options, updates itself through WordPress, and has many practical integrations such as Authorize.net

The platform allows for third-party plugins and has free and paid themes available. It also comes with SEO templates through external plugins. It has easy-to-manage tax settings and allows for product search using filters. Store owners can set up their store using the detailed tutorials available, while WooCommerce delivers customers an easy and convenient checkout process. There is even the option of selling appointments of blocks of time to users with the Bookings extension, while the Memberships extension allows WordPress website restriction and sale of access.

WooCommerce is great because it’s functional. It looks professional and runs extremely well, and it was designed to be worked by people who are not tech experts. It is constantly updated for maximum security and has a customizable user interface and purchasing process that is impressively accessible to its base.



There are a lot of pros when it comes to using WooCommerce, as you can likely guess from its popularity. As one of the top globally used e-commerce platforms, it’s proved that it has what it takes to help merchants make money and is workable and functional enough to deliver consistent results time and time again.

This open-source plugin can turn any website into a store with ease. The fact that it is open source and free to use means that anyone can come in and use it without stumbling into a barrier, another advantage. It is so effective that it contributes to billions of dollars in sales but itself remains free and offers countless free plugins and extensions (hundreds of them, in fact).

Another great pro about WooCommerce is that it is so easy to install and the installation process itself is simple to understand. You won’t be stumbling around trying to figure things out. Once you’ve got it, you’ll discover as a user that it helps to make shopping cart integration simple. It can be used from the second it is installed and up and running (however, other features may be needed to continue on effects such as email, domain, and hosting and can be found on Shopify or similar platforms).

Another great thing about this platform is that it is really flexible. WooCommerce gives merchants the chance to sell their goods despite not having as much experience with web design tools and another pro is that it is ideal for smaller businesses that are just beginning. It also can be translated easily, making this platform globally accessible. Also, it integrates well with external services such as print on demand and uses themes and is compatible with other theme framework plugins or Premium themes. It is also safe and very secure to use, so you never have to worry about your information or your clients’ information being compromised in any way.

WooCommerce also lets users install third-party plugins as they need them so that everything keeps running smoothly. It’s easy to add new products using the WordPress editor. and pages can be customized for mobile viewing. You’ll also be able to find paid add-ons if you need them at fixed prices. It has fantastic SEO and customer checkout is so easy that it encourages them to come and do business with you again.

WooCommerce lets users connect to different gateways for shipping and payment. Its streamlined design, effectiveness, and ease of use allow for productivity and results for users of all experience levels and tech abilities.



While there are many pros to WooCommerce, there are also some drawbacks. While WooCommerce has many great features, Shopify and other e-commerce platforms may offer features (sometimes for free) that WooCommerce does not. It may also require spending money to get things that you need that is not included with WooCommerce.

The platform is easy to use but some may take time to adjust if they were on another platform. There are tutorials, but more extensive tutorials may seem necessary to users that are confused or for features that are more complex. Another drawback is that the subscriptions and the costs may be more than what is budgeted or available for smaller stores or merchants, as can needing to pay for web hosting.

The platform is widely used, but an unexpected con of that is that you may want to have a unique theme to stand out from other shops. While some platforms offer central support, this plugin does not offer that line of support (but it may be able to be found through other support channels or online forums).

WooCommerce’s third-party plugins also may sometimes be buggy. Searching for products sometimes felt inadequate as well, as other details could be added to make items more searchable, such as item description or SKU. Finally, increasing add-ons as well as products and having more customers while scaling up a business could potentially slow things down on your website or store if there are too many.

Talk to an Expert 

Integration with Authorize.net

When buying and selling goods online, it makes sense to use WooCommerce. When integrated with Authorize.net, this open-source plugin can be very effective. This integration allows you to use WooCommerce as the shopping cart, but change out the payment processor. The most common reason for this is the price. For example, Payline sets up an authorize.net account for you in order to take of the processing for you. 

Setting up Authorize.net is simple. Create a business account with Authorize.net, then download the Authorize plugin from WooCommerce’s marketplace. Install it, activate it, and make sure that it is set up with your store and then you can log in using your account details. There are also detailed tutorials online that make it easy to understand this process every step of the way.

Authorize.net is a great extension that gives users secure and consistent service as one of the top integrations for WooCommerce. Using this integration makes payment processing for customers and business owners easy. Checkout is quick and simple thanks to an easy saving of payment information to a WooCommerce account.

This is an advanced payment gateway that is top of the line and processes payments so safely, affordably, and efficiently that it’s one of the most popular integrations on WooCommerce. With several great features and a design that allows for confidence and control on the part of the customer and the business owner, this shopping cart integration is one you cannot miss.


Find Your Solution

For more payments news and industry insights throughout the week, follow us on Facebook, Twitter, or LinkedIn.

Receive afreecost analysis

Sales Team
Online now
Call now