We live in a world that frequently communicates through brief texts and abbreviated social media posts. The art of communication gets lost in a swirl of emojis, misspellings, and acronyms. Grammarly exists to help us regain some of the clarity and nuance that has been stripped away by technology. For us to truly understand each other, we sometimes need a little help.
What began in 2009 as a tool to help students improve spelling and grammar skills, Grammarly has grown to become the world’s leading software suite for perfecting written English. Founders Max Lytvyn, Alex Shevchenko, and Dmytro Lider quickly recognized the potential to help all types of customers craft their best written professional and personal correspondence.
Every day, 30 million people and 30,000 teams worldwide use Grammarly’s AI-powered assistant to strengthen and improve their writing skills. By correcting spelling, grammar, and punctuation errors, the writing assistant allows the user to focus on the message. In addition to supporting mistake-free writing, Grammarly offers suggestions based on parameters that you select to help you become a more effective and persuasive writer.
Through constant innovation, Grammarly teams use advanced machine learning to expand and
improve their product offerings, earning them the distinction of being named one of the world’s best AI-based technology innovators by Fast Company.
Grammarly is deliberate about reflecting their values in everything they do, from product development to customer support, and building an inclusive environment that encourages compassion, integrity, a commitment to learning. Making thoughtful connections with customers and coworkers is at the core of everything they do.
How Does it Work?
Grammarly uses a sophisticated artificial learning system (AI) built to analyze sentences written in English. Grammarly’s team of computational linguists and deep learning engineers designs algorithms that learn the rules and hidden patterns of good writing by studying millions of sentences observed in their research. When you write with Grammarly, the AI analyzes each sentence and looks for ways to improve it, whether correcting a verb tense, suggesting a stronger synonym, or offering a more straightforward sentence structure. Are you writing in a passive voice? Grammarly’s AI will suggest a rewrite to strengthen it.
When you use Grammarly, you can help improve its suggestions. Anytime you hit “ignore” on an unhelpful suggestion, Grammarly gets a little bit smarter. Over time, our team can adjust the suggestions with high ignore rates to make them more helpful. Some words and sentence cadences may not be considered correct, but they may be part of a conversational style that your brand uses. Grammarly will learn to recognize brand names and spellings that may not be common.
Grammarly’s writing tools are designed to work with you, wherever you are; on your phone, your computer, or in your web browser. The difference between Grammarly and built-in spelling and grammar checkers isn’t just accuracy or breadth of feedback. It’s also contextual awareness. After all, an email to your boss probably shouldn’t sound like a text to your best friend.
For example, Grammarly’s browser extension makes stricter grammar suggestions and offers ways to help you sound more formal and professional when you’re writing on LinkedIn. Grammarly Premium users can adjust their style settings to accommodate different tones.
Clean Up Your Grammar With Grammarly
How Does it Help?
It is essential in business to communicate clearly and succinctly in materials prepared for customers, colleagues, and prospective partners. What you write can persuade or turn away potential customers. It is true, particularly in a business setting, that your audience will make assumptions about you and your company based on the way you write.
Even the potential for success in company initiatives that require collaboration can often be determined by how well your teams communicate with each other. Some poorly chosen words or an unintentionally negative tone can quickly send a project off the rails.
Nothing will disqualify you faster than a poorly written cover letter or a resume with spelling errors in a job search. In situations where written communication is your first contact, that first impression is critical. A quick check with Grammarly’s the ‘Instant Spelling And Grammar Checker’ can make all the difference in getting job offers and promotions. Readers do judge a book by its cover, so make your words count.
Here are some of the ways that Grammarly can help:
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It’s free! You can always upgrade to the Business, Premium, or Enterprise versions for additional features and suggestions, but the free version works great, providing checks for grammar, spelling, and punctuation.
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It’s easy! Professional writers frequently recommend Grammarly because it is so easy to use. Just choose your plan and download the easy interface to check your writing for spelling, grammar, clarity, tone, and readability. Instant reports contain grade level, vocabulary uniqueness, sentence length, and reading time.
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Build your vocabulary! As a marketer, you need to craft your messages based on the audience you intend to read them. Grammarly scans your content for repeated and misused words and offers alternatives.
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Lots of options! The free version is excellent, but with other plans, you’ll receive extra functionality to check for plagiarism and suggest word substitutes that can make your post, article, or email easier to read and understand.
What Can Grammarly do for Small Business?
According to Forbes, businesses lose billions of dollars a year due to poor customer service. Grammarly offers several features to help empower your customer communications that go way beyond spelling and grammar. Here’s what it does:
- Supports thousands of apps and works within your existing tools and platforms to improve workflow efficiencies.
- It helps teams reduce writing mistakes by up to 74% and empowers them to communicate with empathy and accuracy.
- Custom style guides help deliver consistent, on-brand with every customer interaction.
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- Detects over 40 different tones to ensure all customer interactions are confident, friendly, and productive.
- Identifies team improvements, monitors usage, and leverages centralized billing with administrative controls.
- Provides real-time suggestions to improve writing fluency for multilingual support agents.
- Offers real-time suggestions to reduce wordiness, simplify sentences, and clarify your message.
- Supplies weekly insights to help educate and motivate support agents to keep improving their communication skills.
Creating an effective, consistent communication strategy between your brand and customers can establish long-term relationships based on clear and purposeful dialogue. No one wants to be talked at with stilted, scripted messages. Customers want connection and authentic conversations.
Grammarly Pros
- With real-time notifications, you don’t have to wait until you’ve finished a document to check spelling and grammar.
- Grammarly software has a high rate of accuracy, so there’s no need for second-guessing
- Easy of Use!
- Grammarly identifies and explains why there is an error, helping you understand and learn to become a better writer.
- Even the free version of Grammarly gives you impressive customization options.
High-quality communication can drive customer engagement. Stay consistent, on-brand, and persuasive wherever you communicate in writing. Check out the ‘Instant Spelling And Grammar Checker’ to see just how easy Grammarly is to use and install.
Pricing Plans
Improve communication with customers and coworkers with a plan that works for your business.
This isn’t Spellcheck on steroids; Grammarly goes beyond grammar to ensure that everything you and your team write is clear, engaging, and polished.
For Individuals:
Free
Basic writing suggestions.
- Spelling
- Grammar
- Punctuation
Premium
Starting at $12/month
Style, clarity improvements, and additional advanced corrections.
- Everything in Free, plus
- Clarity-focused sentence rewrites
- Tone adjustments
- Inclusive language
- Word choice
- Formality level
- Fluency
- Additional advanced suggestions
For Teams:
Business
Starting at $12.50/month/per user
Professional and clear communication for teams of 3 to 149.
- Everything in Premium, plus
- Styleguide
- Admin panel
- Centralized billing
- Analytics dashboard
- Priority email support
- Account roles and permissions
- SAML SSO (for accounts with 50+ users)
Grammar Affiliates Program
Who can’t use a little extra cash and exposure? With high conversion rates, a highly competitive commission structure, a pub-friendly keyword bidding policy, and regular cash bonuses, Grammarly resides at the top of the Education category in the affiliate realm.
Grammarly’s affiliate program works in a straightforward way: you place either a tracking text link or a banner on your website (or email, e-book, social profile, etc.), and you are paid each time a referred user signs up for and installs Grammarly.
Grammarly is a free product, which means affiliates have the opportunity to earn big without a pushy sales pitch. Spreading the word is enough, but we offer even better/higher payouts for top performers.
Perks for Top Performers
- Cash bonuses
- Increased payouts
- Exclusive discounts
Other Benefits
- High conversion rates (20 – 30%)
- An activation bonus
- Cross-device tracking
- Extra generous 90-day cookie window
- Regular performance incentives
- World-class affiliate support
Payline + Grammarly
With a well-thought-out communication strategy and the assistance of Grammarly, you’ll be driving customers to purchase and interact before you know it. With clarity and purpose, you can share on-brand messages that resonate, motivate, set the tone for long-term relationships. Once you find those customers, you’re going to want to keep their trust by zealously protecting their privacy and personal financial data.
Payline offers payment processing solutions for businesses of all sizes that make financial transactions safe and seamlessly. Both online and in-person, Payline can protect your financial health and reputation by protecting your business and your customers from fraud and chargebacks.
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