Smartphones and tablets are the leading devices for customers to research products and services before making a purchasing decision. Such accessibility and quality are the main reasons why most consumers are increasingly utilizing mobile payments while shopping. Invesp predicts that by the end of 2017, over two billion mobile phone or tablet users will make some form of a mobile payments transaction. Considering how much consumers rely on their mobile devices to make purchases, business owners should improve their customer engagement to become more acquainted with a customer’s needs. Customer engagement via smartphones is also necessary in business because it leads to new marketing opportunities and has the potential for lead conversions. Check out three reasons why customer engagement matters with mobile payments for your business.
- Customer Loyalty – Prominent mobile apps like Starbucks and Dunkin Donuts’ DD perks offer loyalty rewards programs that keep customers coming back for more. Holidays and birthdays are another great way to show how much you appreciate your mobile customers. The convenience of not having to reach for a wallet is another reason consumers prefer mobile payments.
- Affiliate Marketing – Apps that accept mobile payments like Grubhub and Uber give customers their own affiliate links to refer new customers. When new customers sign up using a loyal customer’s affiliate link, the loyal customer gains incentives like discounts or free services for referring new customers. This helps a business gain brand ambassadors and new customers at the same time.
- Instant Customer Feedback – One of the top goals of most businesses is to gain a loyal customer who is satisfied with the product or service provided. For example, one way Rideshare apps can accept payments is through mobile devices that allow customers to rate their experience with drivers within the app when the ride is over. Mobile customer engagement is important because you want feedback on how well the service was or how things could go better with your business.
Mobile payments integration provides a new avenue for your business to engage with customers who are always on-the-go. Choose a diverse payment processor like Payline to start accepting mobile payments for your business.
This piece was written by Charne Graham, content specialist for Payline.