Credibility is a factor in gaining customers for your business. The most impactful way to show your knowledge on your industry is content. Here at Payline, we use a system known as agile marketing.

Having a trustworthy business means producing impactful content. Agile methodology was created to aid in constant production on work and improvement on iterations in a set amount of time. A few decades ago, software development departments generated the agile method to keep track of project progress. Monitoring the progress of a project helps a team know about any obstructions in order to cut down on the cost of developmental delays.

The agile method uses a project management system. If everyone on the team knows what each person needs to get something done, the work should be finished in a less amount time.

There are four main parts of the agile marketing method, “Sprint Planning”, “Scrum”, “Sprint Review”, and “Sprint Retrospective”.

Sprint Planning is a way of tracking project progress that repeats typically every two weeks. This technique helps everyone on a team understand what is needed to finish a longer term goal. First, there is a sprint planning meeting to prepare for the actual sprint. Payline holds a sprint where goals are met within a two-week time period while department priorities are discussed in daily meetings known as “scrums”.

Scrum: Payline’s marketing team holds scrums that are daily 15-minute stand-up meetings that happen at the start of the work day. These brief meetings are lead by a “scrum master”. The scrum master is the facilitator for an agile marketing team. In a scrum meeting, everyone on the team discusses what they completed the day before, what they have to complete for the day and any impediments that they may have standing in the way of reaching their goals throughout the sprint.

Sprint Review:  Marketing teams meet to recap the sprint in a sprint review meeting. The team reviews all commitments made at the sprint planning meeting and discusses goals met. Sprint review is also a way to present work completed for the sprint. The sprint review meeting may also identify uncompleted projects and strategies for accomplishing that goal in the next sprint.

Sprint Retrospective: The sprint from two weeks prior is later reviewed in a brief meeting titled sprint retrospective. Teams meet again for a meeting facilitated to discuss the concluded sprint and determine what could be changed that might make the next sprint more productive.

The difference between the sprint review and sprint retrospective is the review covers what was accomplished while the retrospective covers how things went and what can be done for improvement moving forward.

According to Andrea Fryrear of the Digital Marketer, agile marketing can help your content team stay on schedule without feeling overwhelmed with work. When the marketing team at Payline began to expand, a method was needed to get the team on the same page with completing projects in a timely yet efficient manner. Agile methodology also is used at Payline to allow agility to innovate company needs. Meeting to convey needs from everyone in the marketing department helps ideas flow and consistent content get created for customers to read.

Payliners not only conduct daily scrum meetings in two week sprints but we also use Wrike to track development across the marketing department. Using the agile methodology will create a more cohesive process within your marketing department and will also lead to more innovative content creation.

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This piece was written by Charne Graham, content specialist for Payline.