Written by Guest Writer: Lindsey Patterson
The pandemic and fast digital transformations have been two of the most significant difficulties for small firms in the past year. Companies that wish to stay afloat (or even thrive) must adapt to changing consumer demands, which includes increasing convenience.
According to new research from Avionos, a digital strategy, and marketing consultancy, convenience is now the top reason people shop at both huge stores and small local businesses. Consumers in the United States are “overwhelmed by digital messages from brands,” according to Avionos, but simplicity and convenience cut through the clutter. This implies that small firms, in particular, must assist customers and remove as many barriers to shopping with them as feasible.
Here are some ideas for making your firm more customer-friendly and convenient.
Technology is rapidly evolving, and brands must be able to keep up with these changes in order to provide their customers with the best possible experience.
This is exemplified by Amazon’s recent effort, “Amazon Go.” While only one store is presently operational in the United States, the checkout-less stores provide a glimpse into the future of convenience shopping – the idea of a store with no lines, no checkouts, and no need to convert money might revolutionize how customers buy.
Convenience stores should use technology to make the shopping process as simple as possible; providing contactless payment options is a smart place to start to improve the convenience experience. Also, providing an ATM router makes it easier for customers who wish to pay with cash.
The fundamental advantage of owning a local store is that the business’s offerings may be adapted to the requirements of the community and customers, resulting in a more personalized experience. Retailers can truly differentiate themselves by providing the right products at the right time with great customer service. Study your customer’s needs and work to provide them with the goods and services appropriate to them.
Curbside pickup is one option to provide consumers with safety and convenience. While this technique varies by store, it usually entails a client placing an order online and picking up their product from a retailer in the parking lot. Curbside pickup cuts down on the amount of time health-conscious customers need to spend in the store and demonstrates that you care about both customer and employee safety.
Provide Great Customer Service
Customer service has always been an important component of businesses. However, today’s enterprises are expected to be widely accessible in both analog and digital formats, and this can take many different shapes. If there are queries or issues, business owners should endeavor to be present in person as well as through phone, online chat, social media, and, in some circumstances, video chat to make the purchasing experience more convenient.
Online and Mobile Pay
Offering an easy-to-use online and mobile purchasing experience is one of the most important things businesses can do to promote convenience. Small companies have begun establishing mobile-optimized websites, notably during the last year, so clients can rapidly order things for pickup or delivery. Sites for mobile devices should load quickly, have clear calls to action, and be easy to use.
Perhaps most crucial, in order to avoid losing customers while trying to complete a transaction, online and mobile sites must offer an intuitive checkout process. Sites should not need users to take additional actions, such as creating an account, and should give a variety of payment choices. Accepting digital wallet apps like Apple Pay, Google Pay, PayPal, and major credit cards like Visa, Mastercard, and American Express is a smart move for businesses.
Book Appointments Online
Many enterprises, including restaurants, stores, and service-based businesses, have reduced consumer capacity as a result of the pandemic. As a result, making online appointments and bookings has become critical. Customers who don’t have to phone ahead and are comfortable with the number of people in your shop will appreciate the simplicity of adding online appointments.
Adding convenience to your business can make your company more desirable to customers and can improve your top line.