Category: Marketing
TheBlog
Category: marketing
16 May 2017
The Art of Business Transformation | Part 1: Reinvention at the Core
A business is a machine of many moving parts, and every part needs frequent “oil” to stay in good working order. A well-structured and well-maintained machine can run for years at a time with no problems, but as times change and needs evolve, sometimes those machines can need some updating. The same can happen with …
20 April 2017
“Did You Get My Message?”: How to Better Your Customer Outreach
Communication is a pillar of survival. Every day in business and in life, we are constantly interacting via emails, texts, body language, and social media. Verbally and nonverbally, communication will always be necessary; and, when it comes to business, communication will remain as vital as your company purpose. Could there be such a thing as …
14 April 2017
Say It Isn’t So: The Common Myths About Agile Marketing
What’s in a name? Agile’s definition is right there in its name: able to move quickly and easily. Today, we want agility in everything from payment processing to catching a plane, but agile methodology is particularly apparent in business. However, certain myths about the agile marketing method can bring hesitation to embracing it as a marketing …
12 April 2017
Flying Colors: How to Navigate Data Visualization With Ease
Business owners and customers alike can relate to the headaches that come from trying to ingest a large amount of data, such as numbers, pictures and statistics, that flash before their eyes every day. We are constantly having information thrown at us via websites, social media, texting and more. Eventually the onslaught of words and …
03 February 2017
Agile Marketing Can Benefit Your Content Strategy
Credibility is a factor in gaining customers for your business. The most impactful way to show your knowledge on your industry is content. Here at Payline, we use a system known as agile marketing. Having a trustworthy business means producing impactful content. Agile methodology was created to aid in constant production on work and improvement …
25 January 2017
Three Hot Tips for Business Networking Online
Business networking both on and offline is essential to learning more about the growth of your business’s industry. Payline believes that networking is important to our success because it helps expand brand awareness. When networking for your brand, it’s important to keep your online relationships just as strong as your offline relationships. Payline employees network on and …
12 January 2017
What to Include in Your B2B Marketing Strategy in 2017
Does your B2B organization have what it takes to increase leads and gain new business in the new year? Payline takes a look at several strategies your B2B marketing team needs to consider in order to see a sales boom in 2017. Invest in video content. Despite what some experts are saying about video content reaching …
10 January 2017
Marketing Skills Your Team Needs in 2017
When it comes to marketing for your business, brand and product communication are key to your success in 2017. Without marketing initiatives, how will you attract new and retain current customers? The Payline marketing team recognizes the need for robust communication strategies and would like to share these marketing skills that will important in the year …
29 December 2016
Slow Work Day? Here are 3 TED Talks That Will Motivate You
Today is one of the last business days of 2016, and even though we’re hard at work in the Payline offices, we know that every business experiences a slow work day. Here are our 3 favorite TED Talks to motivate and inspire you and your team to finish out the year. 1. Build a Tower, …
02 December 2016
Common Word Choice Mistakes That Impact Your Content
As Payline Data’s Content Manager, I know that grammar and word choice can make or break my content. This is especially the case when writing for SEO or when writing about technical topics like payment processing. Content, no matter how its packaged at your business, is still king, and so it is especially important that your content manager …