Square Online is one of many choices you can use to allow your business to make the most of online retail. Suppose you already use Square for your physical store. In that case, it’s relatively easy for you to set up your own website and payment gateway with Square. While it’s easy to use and set up, Square is only suitable for some businesses, and it’s essential that you are aware of other options out there.
What to look for in an Online POS?
Already a large portion of retail sales are conducted via online purchases. This trend will only continue to grow as more and more customers seek to buy goods from the comfort of their homes.
Your website should be able to integrate with your in-store POS system seamlessly to integrate with your in-store POS system seamlessly. Square Online can fill this role well if your company already uses Square terminals.
This allows your customers to have one smooth experience with your company, whether online or in person. Inventory tracking is an essential tool for your eCommerce site as you can ensure that customers always have the products they want. You do not want to lose sales because you are unaware your stocks are low.
Having multiple payment options is absolutely essential. More than ever, customers will abandon a purchase if their preferred payment option is unavailable. Therefore, you want to ensure your company can provide as many payment options as possible.
Another critical consideration is allowing your website to be as mobile-friendly as possible. Many customers shop from their cell phones, and you do not want to lose customers because your website is not formatted correctly for mobile devices.
Square Online Overview
When it comes to pricing, Square Online offers a variety of options. Monthly fees can range from $0-$72 a month. They charge 2.9% + 30 cents per transaction or 2.6% + 30 cents for Premium plans.
You will not need any coding experience to set up your online store. This is especially helpful for low-volume merchants who need more time or resources to invest in setting up an online store. In addition, Square Online offers website templates specific to different industries making the setup process even easier for your business.
You also can set up marketing campaigns with Square Online. This allows you to target your best customers and offer coupons to entice more significant numbers of sales. Inventory management is also easy with Square Online, as you can easily track what stocks are running low. This way, you can always ensure your customers can access the products they want.
Square Online is an easy choice for eCommerce for smaller merchants that already use Square for in-person payments.
There are limited integration options with Square Online, unfortunately. If you want more eCommerce integration options, there may be better choices than Square. While Square makes it easy for you to set up your website, this comes at the cost of customization. This lack of customization can hinder larger sellers that have more complex needs from their eCommerce site.
If your business is a large seller Square Online has more limited options for you to work with. Additionally, their pricing for larger sellers could be more competitive. Square Online is much more suited to small businesses that are just starting to sell online.
While the free plan offers many solutions for your business, you should know that Square ads will appear on your site. These will not interfere with how customers engage with your website, but it’s something you may want to consider.
Alternatives to Square Online
With Helcim, you get free eCommerce and invoicing tools that your business can use immediately. In terms of transaction pricing, Helcim definitely beats Square Online with 0.5% + 25 cents for each online transaction. However, Helcim falls short in two critical areas. First, it has limited options for back-end integrations that assist with the functioning of your company. Secondly, it is not the best option for low-volume businesses. In addition, it is more limited if you need in-person hardware to process payments.
Stripe is a very popular online payment option. It differs from Square Online as it allows you to build out a fully customized payment solution for your website. While very developer friendly, this means you will need programming knowledge to set up and maintain Stripe for your business. This may be fine for some companies, but for smaller ones, this may involve too much time and effort. Additionally, Stripe does not beat Square Online when it comes to pricing. They charge 2.7% + 5 cents–2.9% + 30 cents per transaction. Finally, Stripe is geared toward online payment processing and is very limited when providing solutions for in-person payments.
Lightspeed offers excellent inventory management software allowing your business always to ensure that you have the products your customers want. Additionally, you can choose from various integration options with Lightspeed, which comes with robust reporting capabilities. Yet, Lightspeed definitely falls behind Square Online when it comes to price. While their per-transaction costs are similar, Lightspeed’s monthly fees start at $69 and go as high as $239.
Payline separates itself from the competition, including Square Online, in a variety of ways. Firstly, we have some of the most competitive pricing in the business. For only $20 a month, you can get online payment processing with a per-transaction cost of 0.75% + 20 cents. In addition, you do not have to sign a long-term contract, and you can try out Payline with our free trial. Click here to see how much money you can save with our cost calculator.
Payline also offers an immense range of integration options for your business, from inventory management to marketing and everything in between. We want our service to be as flexible as possible to provide your company with the necessary solutions. Payline is also very easy for your company to use. Unlike Square Online, you can create a fully customized payment solution for your online store.
Payline allows you to accept a wide variety of payment methods, from Paypal to Afterpay, allowing every customer to choose the best method. Additionally, we offer integrations with popular eCommerce platforms such as Shopify and WooCommerce. Finally, unlike many other payment processors, we are willing to work with high-risk companies such as dispensaries and travel companies.